Comments on: Newb Guide Part 7: Split Testing

By: Dan Patrick

Dan Patrick — Mon, 12 Jul 2010 20:04:07 +0000

Hey man! I don’t usually comment spam my links, but I’ve got a post talking specifically about google website optimizer and wordpress, so make sure to check it out if that’s your thing!

By: sgt.brutal

sgt.brutal — Mon, 22 Mar 2010 09:15:31 +0000

COD is teh noobs. Real men play Red Orchestra.

By: Gabe

Gabe — Fri, 16 Oct 2009 15:36:06 +0000

M16 w/Red dot sight, Bandolier, Stopping Power, and Extreme Conditioning pwns.

By: Jason

Jason — Fri, 24 Apr 2009 00:56:51 +0000

Great resource for some new tricks. thanks

By: Giselle

Giselle — Wed, 22 Apr 2009 02:19:34 +0000

I have found your newb guide interesting to read and I will look forward to setting things up and learning through doing as well.

By: pickledegg

pickledegg — Wed, 15 Apr 2009 16:14:31 +0000

Hi Nicky, you said to share comments on google website optimizer:
There are two main types of test, and one ‘advanced’ type.
1)Standard A/B Test, you split test one url against another. Good for testing 2 different landing pages on one domain.

2)Multivariate Test, you test one url, but you have variable blocks in the page, which you can have any number of variations in. You basically just pick a html block in your page and wrap it in a special tag. Then you add all your variations in the Google control panel.
This is a good type of test if you want to test finer details, such as headlines, or different coloured call to action buttons. You also get the added bonus that your ‘Goal’ page can be on another domain, unlike with the A/B test.

3)Advanced A/B test. This one is just a mix of the 2. It uses the control panel wizard of a mulitvariate test, but you can split test different URLS like the A/B test. This means you get the best of both worlds and can test an unlimited number of different landing pages, and you can have your ‘goal’ page on another domain, eg a secure server cart or something.

I’ve used Google Website Optimizer for a couple of years and it really does boost conversion rates by removing the guesswork from your landing page designs.

By: Cash

Cash — Mon, 13 Apr 2009 09:24:00 +0000

We need cakes to rip this video like only he can

http://www.youtube.com/watch?v=0X-6GxOV5Ws

By: Russ

Russ — Fri, 03 Apr 2009 06:06:14 +0000

This was a great post nicky. I’m new to your site, but I’m quickly finding it to be a great resource. I really like the idea of just setting a keyword like “chat” and use it for broad matching. That seems like an awesome way to get a profitable campaign going, but it would take a good amount of start up cash.

Right now, I have a campaign on adwords that is just about breaking even. I tweeked a little on it today, and I also set up an adcenter account. (your talk of how they are sooo dumb there convinced me). We’ll see how it goes tomorrow. :]

By: Berko

Berko — Fri, 03 Apr 2009 02:04:49 +0000

I second the Google Website Optimizer, great tool and not too tricky to set up.

By: needmoney.com

needmoney.com — Thu, 02 Apr 2009 22:31:49 +0000

What’s standing in your way, bmundane?