New Facebook Design Means Ad Changes

21 July
6 Comments
by nickycakes

Well it looks like facebook is releasing their new layout design today, which in turn means changes to facebook ads.  If you’re already doing facebook ads, you probably already got this email:

Hi,

Thanks for advertising with Facebook. You may have already heard
that Facebook is about to get a new look aimed at making user
profiles simpler and more relevant. You can read more overall about
the new design here http://www.facebook.com/home.php#/press/releases.php?p=47448,
but let's also take a deeper look into what the new design means for you.

While the content on the site will remain the same, the new design
will shift the placement of ads on the site. Advertisers won't need
to make any changes to the ads they already have created in order
for them to appear on the new site design. The look of the ads will
remain the same, but they will be located in a different part of the page.

The most basic change that you'll notice is that ads will now appear
on the right side of Facebook pages instead of on the left. The new
placement integrates the ads into the new site design in a meaningful
way. As many as two ads may show at one time on any given page.

In addition to these changes, you will also see a new ad on the home
page. This new ad is located just to the right of the News Feed, and
will initially run a limited set of advertisers. As this space continues
to evolve and improve, we'll provide more details.

If you have questions about your advertising or how it might be affected
by the new design, please visit the Help Center at http://www.facebook.com/adshelp
or contact our team using the form located here: http://www.facebook.com/adscontact

As always, we welcome any feedback you might have to help us make
our advertising products as effective and useful as possible. 

Enjoy the new design!

Sincerely,
The Facebook Ads Team

So what’s this mean?  Well, it could mean one of two things right off the bat.  Since the ads are in a different spot on the page, the CTR will likely change.  If it’s a higher CTR then ads that have been running for a while will get the short end of the stick because the history of the ad has a lower CTR than the history of the newer created ads will.  If the CTR is generally lower, then people who’ve been running ads for months will probably rape the competition.

Because there will be multiple ads per page, there will be more impressions to go around, but again, this might affect CTR, and probably for the worse.

Facebook is introducing a new ad spot for the homepage, which at first will be exclusive to select advertisers (probably the big cpm media buy guys), but it will be interesting to see if this spot is later made available to the self-serv ad guys as well..

Nickycakes hopes they introduce some new ad formats.  The one they’ve been using since November kinda sucks and it would be fun to be able to use the entire ad space for a banner instead of some crappy text headlines.  Hard to be creative with such a small graphic area to work with.

Also, just an update on the facebook ad “cannings.”   People are still pissed.  Almost nobody is able to get any ads approved, especially in the weight loss vertical.  Apparently facebook will be releasing some new ad guidelines in the next couple days/weeks, especially as they pertain to weight loss products, so stay tuned for that obviously.  The frustration is most accurately shown by an image recently left on wickedfire by cakes’ buddy i_love_c0ck:

Subscribe to Nickycakes Subscribe by Email Follow Nickycakes on Twitter

Peanut Gallery

6 Comments

Reply

Add a new comment