New Content = Dollars

This may seem elementary to a few, but many times Nickycakes writes posts because it’s something he needs a refresher on as well. Not to mention there was no Moron Monday post this week due to unforeseen circumstances, so this will have to do.

If you run a blog or other site, you NEED to find a way to add new content daily if you want to be successful. Either by posting manually, autoposting, adding an aggregated RSS feed, whatever, your page needs to change daily. There are many reasons why this will help you. Here are just a few:

First, and one of the most important, is crawl rate. Google sends it’s bots to look at your page at regularly scheduled intervals. These intervals are different for each page. You can view how often your site is being crawled by signing up for google webmaster tools. When G first indexes your site, the crawl rate will be rather slow, maybe once a week or something, maybe slower. When it returns and finds new content, it will increase the crawl rate and come back sooner the next time. If there is no new content, it will decrease the rate, and wait a little longer before checking back with you. Some sites, like Digg are indexed almost constantly by google because the content is constantly changing, whereas static sites may only be checked every month or so, maybe longer. There has been quite a bit of recent speculation that newer content is given a lot of favor in google search rankings, so it’s really important to have your crawl rate high to take full advantage.

Next, indexing. This follows along with crawl rate, and seems fairly obvious. If your site is getting crawled more often by google, then your site will be fully indexed faster. For large database sites, this is key as you are likely relying on mass pages getting indexed to reach your goals.

Another important reason to update your site daily is for unique content and longtail keywords. If you’re manually updating your site with blog posts, this will hit home for you after a while. Sometimes you will write a post that you don’t think is that great, and after a week you’ll see tons of traffic pouring into your site from some keyword combination you posted that you weren’t even expecting to rank for. But even if you aren’t manually updating your site, and using rss feed aggregation or another automatic content generation method, the more new content sources you have going into your site, the less likely you are to be penalized by google for using copied content.

Finally, and most importantly (for blogs anyway) is return users and subscriptions. When a reader finds a new site, they will check it two times. The first time they check it will be when they find it in a search engine result, or recommended by a friend, or forum, or link, or whatever. The second time they come back, will be to see if there’s anything new. If there isn’t, they most likely won’t be returning again. If there IS new content, they’ll probably add it to their RSS feed reader, or bookmarks and come back often (assuming you’re not running a site full of retarded useless information).

A note about RSS Subscribers:
Nickycakes may make an entire post about this, but it’s been beaten to death already by others. RSS Subscribers are so key in running a successful blog. If you have 1000 subscribers, you know that when you post something new, you’re going to be getting a good number of those hits automatically coming to your site. Make absolutely sure it’s easy for people to subscribe to your feed.

Peanut Gallery


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