Myspace Self Serve Ads Coming?
Last November, Myspace announced that it would be releasing a self-serve ad platform in early 2008. The ad platform would resemble Facebook’s current self serve social ad system. Early news indicated that the platform would only allow for promotion of a user’s myspace page, however, things can change quite a bit.
Next week Myspace will be launching their long awaited (yawn…zzzzz) Developer Platform, which Nickycakes can only assume is supposed to be their version of Facebook Applications. As everyone knows, facebook applications pretty much ruined facebook’s clean functionality, but it’s hard to imagine a crappy site like myspace getting any worse, so maybe it will bring on some sort of improvement.
The dev platform was announced in October, and the self serve ad platform was announced in early November. So one can only hope that the ad platform will be right on the heels of next week’s release.
Get your curl scripts ready boys. It may be party time once again.
Yo Nickycakes,
A few weeks ago I was talking to a MySpace sales rep and specifically asked them about the self serve platform and she had no clue what I was talking about. I couldn’t figure out if it was because she was just a Peon at the company and was uninformed, or if was because they really don’t have any plans for the platform?
They’ve been very quiet about it if it is indeed going to be released.
http://www.marketingvox.com/archives/2008/01/30/myspace-opens-platform-to-apps-wsj-cozies-up-to-facebook/