More Money: Build a List With Your Pre-Sale Page
Most affiliates Nickycakes has talked with recently have been in the dating or adult dating space. This tried-and-true vertical has been making people money forever. In fact, Nicky’s first profitable campaign was running dating ads when FB ads first launched.
Things have changed since 2007, though, and now people are running different dating offers, and using pre-sale pages mostly. Pretty easy to set up, just get hosting, throw up a pre-sale, run traffic, and collect your money if it converts. But surely you can squeeze more money out of your traffic. Just a 10 cent EPC improvement can often make a HUGE difference if you’re running volume.
Recently a few pubs have been asking Nicky just that: How can we make more money with our affiliate campaigns? Can we collect the data and monetize it?
Well, as much as Nickycakes likes to hate on the guru info product industry, there are a few things you can take from their strategies, and the best one is their list building strategies.
The idea is simple: on your pre-sell, pop up a box asking the user to enter their email in exchange for tips/updates/a free e-book/whatever, and they will be added to your marketing list where you can email them other offers until they unsubscribe.
Step 1: Sign up for GetResponse
Nicky has tried a few different email services including Aweber and iContact, and GetResponse seems to be the easiest option for this, and has a 30 day free trial. Some people recommended MailChimp, but they don’t allow any affiliate products according to their terms. Useless.
Click to sign up free: here.
Step 2: Build Your Form
In getresponse they have a form builder thing where you can build a signup form for your list, and then just paste the code on your page.
It’ll pop the form up after a certain number of seconds, and will only show every X days per user depending on how you set it up. Super easy to get started.
Step 3: Build AutoResponder Path
An autoresponder path is just a series of emails that will be sent to people who sign up to your list automatically. You should, for example, send your new subscribers an initial email right away with whatever content you offered them, such as your guide to dating, or 5 tricks for losing weight. Then every X number of days send them a new email with a different offer. For dating you could email them other dating websites, pickup artist products, or even male enhancement stuff. For diet, or any other list that is heavy with middle-aged females (such as coupons), the possibilities are endless. Diet, skincare, bizopp, health, insurance, anything works here.
Getresponse has a really straightforward wizard for setting up the autoresponders and dumping in your content. EZPZ.
Step 4: Profit
If you do this right, you start thinking of your traffic in terms of LTV (lifetime value) instead of just arbitraging affiliate commissions. As your list keeps growing, you make more and more money. If you aren’t doing this, it’s basically money on the table that you’re missing. It only takes a couple hours to set up, and you add some real longevity to your previously short-term campaigns.
Keep it real.