Leadscon 2010 Wrapup

As you probably know from Nickycakes’ last post, another Leadscon has come and gone.

Just like last year, this years show was at the Mirage, right in the middle of the Las Vegas strip.  This is about a 3 minute drive from Nickycakes’ crib here in Vegas, which made it much easier than having to fly from Boston like last year.  This is a really great hotel to have the conference in for a few reasons.  It’s right in the middle of the strip, first of all, which makes it easy to go out and have fun.  It’s not too expensive for the cheap asses who rang their pockets paying the conference fees.  It has a pretty nice pool, although that didn’t matter this year since it was too cold out for that.  Out of all the casinos, the Mirage is the least enclosed.

Most other hotel/casinos in vegas have no windows and are quite closed in which supposedly helps people forget what time it is so they sit at the slot machines forever.  This is part of their overall genius business strategy.  In fact, Nickycakes made a post exactly 2 years ago today about casinos and how you can relate them to landing pages.  The Mirage, however, bucks this trend and actually has a huge open skylight and palm trees and stuff right in the middle of the casino.  This doesn’t seem to hurt business much as they’re always pretty busy and they have one of the most popular poker rooms in the city.  Here’s a view straight up the skylight in the Mirage:

Leadscon at the Mirage

The Show

Ok, enough about the hotel.  The show itself, as mentioned in the last post, was pretty much business only.  Unlike Affiliate Summit, there weren’t a bunch of blowout parties and things of that nature.  There weren’t a bunch of affiliates, so it was much easier to do get facetime with people you might want to work with. Most of the affiliate networks were there, as well as tons of companies in the leadgen space.

It was really awesome to talk to some of the people doing leads stuff.  For those unfamiliar, the business model seems to be, set up a website to collect leads, and figure out a way to sell those leads to people who don’t collect them for themselves.  These leads can be pretty much be for any business you could think of.  Obvious stuff like education, where online and offline schools are always looking for more students, mortgage/real estate, dating, picket fence installation, whatever.

The one thing that Nickycakes noticed immediately was the amount Leadscon had grown since last year.  It seemed like there were almost twice as many people.  The keynote hall was packed, although Nicky arrived a bit late and missed most of it, sadly.  Last years keynote was pretty awesome, and it sucks to miss this one.  Regardless, here are a few pics from the main speaking hall place:

There were sessions as well, but Nicky didn’t have time to hit most of them, and they weren’t the main attraction of Leadscon anyway.  Most of them seemed rather basic in nature, which is understandable.  Nicky was able to make it to one session, though, which was a short one by Mark Colacioppo (hopefully didn’t butcher that) from Globalizer network.  They advertise on Nickycakes.com and so Nicky wanted to check out the session to see what he had to say.  It was called “Traffic Strategies – Social Media How To – Secrets from a Top Performance Marketer.”  That big fancy title basically boiled down to tips on how to run Facebook Ads, but they were pretty good tips!

Mark Colacioppo

The rest of the show was how you’d expect an internet marketing conference to go.  There was a big exhibit hall, there were meetings going on in and around said exhibit hall, etc.  Nicky ran into Jay Weintraub, the guy who puts on the whole show, and was able to chat with him for a bit.  Nicky didn’t have a chance to meet him at the last show, so it was good to meet him at this one.

Overall the show was awesome and Nickycakes got a lot of work done.  If you didn’t go, you missed out for sure.

In closing, here are some pics from the exhibit hall:

Keep it real!

Peanut Gallery

  • Did cakes take the photos himself and if yes what camera did he use?


    by Yo Boy Penniez
    • Yep I took them all myself. I have a Canon XTi and for most of these I was testing out my Canon 50mm prime 1.8 lens that I got. I don’t use a flash which really hurts me on these indoor shots, so I’m going to order one before the next show cause it seems pretty necessary.

  • Although leads can be generated for just about anything, was there any industry in particular that seemed to shine brighter than the rest this year?

  • Only six mentions of you mentioning yourself, NickyCakes in your post today. Your self mention quota is a dozen in one post.

    I heard from others that the presentations were 101 and not that advanced for having the the CPL pros in attendance.

    • The sessions at all the shows are usually simple. I suspect many companies send their new guys to shows just to learn stuff. Veterans likely have a packed schedule of meetings instead of learning what a hot transfer is.

  • Cakes – was great meeting you out in Vegas


  • Sad We did not meet at Vegas. I wasn’t there anyway. Cheers!

  • Ha, I agree about the title of the presentation. 15 mins was nowhere near enough time to deliver on: “Traffic Strategies – Social Media How To – Secrets from a Top Performance Marketer.” Thanks for checking it out and good meeting you!

  • It was nice meeting you in vegas.

    Nice wrap up, i thought the facebook session was one of the few interesting ones there.

    So, you never got any good pics of the fish at Mirage? Would love to see that huuuge-ass puffer again…

  • Edu is pretty played out for strict leadgen grabs but there are some creative things you can still do in the space.

    Sorry I missed you! (Even though you have no clue who I am)

  • too bad i couldnt make it this year.
    leads con 2010 sounded pretty boring in comparison to 09 however…

    haha :-D

  • Nice recap. Sorry I didn't run into you to say hello.

    I thought the keynote was mostly pointless, as opposed to last years', which was awesome.
    And indeed, the sessions I sat in on were relentlessly unremarkable. But, as you say, that's not where the action was. I even made a couple of potentially useful (EV+) contacts at the poker tournament.

  • Hey Nicky,

    you really don’t need a flash if you bump
    up the ISO to 400-800-1600 ISO….

    Flash shots seem to look very fake unless you bounce
    them off a ceiling, white wall or a reflector.

    • 400 and 800 were just way too dark at any decent aperture. 1600 is too grainy to be usable. I’m going to try a flash with a diffuser next time. I agree that direct flash blows bigtime

  • Great Conference! Great Review

Add a new comment