How Dennis Yu Successfully Trolled an Entire Industry

Most of you probably have never heard of Dennis Yu.  This is hardly a surprise because he is the epitome of the mediocre online marketer.  There are thousands of them out there.  They read everything on digital point forums, feverishly refresh john chow for ideas, buy a caricature cartoon avatar to use everywhere as their “branding” because zac johnson did it, etc.  Dennis Yu is “CEO” of his very own local business advertising agency called blitzlocal.  Hypothetically, in a world where his business were successful, he would attract local business customers and help promote them online.  This might seem like a clever idea to some, but to most of you who have been in this industry for a while, this is an idea that was hashed out and re-hashed over two years ago in several threads on wickedfire forums.  But Dennis’ local business being a complete failure based on almost every metric conceivable is not really the point.

Dennis is a pretty bad affiliate marketer too!  Let’s face it, affiliate marketing is easy.  Not just kinda easy, but possibly one of the easiest jobs you could think of.  It doesn’t really take much skill, just trial and error.  The only real skill involved in making decent money is knowing how much mountain dew will be required to keep your eyes open long enough to build a winning ad campaign.  But, some people still can’t manage that.  So what do you do as an affiliate when you just can’t make the cut?  You start a crappy affiliate network, of course!  And so began BlitzAds, Dennis’ affiliate network.  Well, it shouldn’t take a genius to figure out how well that venture is going.

But a couple days ago, Nickycakes was laughing his ass off as Dennis did something great.  He managed to troll the entire affiliate marketing industry with a simple guest-post on techcrunch.  For those unfamiliar with trolling, wiki defines it as “someone who posts controversial, inflammatory, irrelevant, or off-topic messages in an online community, such as an online discussion forum, chat room or blog, with the primary intent of provoking other users into an emotional response”.  So here’s what happened.  Dennis has now failed in pretty much every area of the industry so far, and has decided to move on.  He’s given up and decided to move onto a different area of online marketing, and as a goodbye note, he wrote this article for Techcrunch.  Can you say “Best Troll Ever?”

Dennis, if you’re reading this, you may be the biggest failure in the industry.  And, of course, nobody trusts you anymore.  But man, you trolled the hell out of everyone in your little goodbye note.  Nickycakes has a soft spot in his heart for people who care absolutely nothing about what people think of them and are willing to completely destroy their business reputation just to piss people off.

So kudos to you Dennis, you have won the internet for this week.  And good luck in whatever industry you decide to move to after this one.  Hopefully it’s not something too difficult for you, like a shoelace tying factory.

Keep it real.

Peanut Gallery

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