Facebook Shuts Down Old Flyers

Posted on November 26th, 2007 in Facebook

Well, if you had old Facebook flyers running, they’re getting shut down. Some people had some really well converting ones running, so they will probably want to get those switched to the new ads system, obviously.

This is likely good news for a lot of new advertisers as the cost per click will probably drop quite a bit with all the fliers off the market. Guess we will know on Dec 3rd.

Here’s a copy of the mail:

Dear ******,

We want you to know that the Facebook Flyers advertising program ends
 on December 3, 2007.

On November 6, 2007, we launched Facebook Ads, an ad system for
 businesses to connect with users and target advertising to the exact audiences
 they want. Through Facebook Ads, these users can now learn about new
 businesses, brands and products through the trusted referrals of their
 friends.

Facebook Ads launched with three parts: a way for businesses to build
 pages on Facebook to connect with their audiences; an ad system that
 facilitates the spread of brand messages virally through Facebook Social
 Ads; and an interface to gather insights into people's activity on
 Facebook that marketers care about.

We encourage you to set up Facebook Ads to replace your Flyers.  You
 can learn more here:
http://www.facebook.com/ads/?src=fpe1

All Flyers Pro ads in your account will automatically stop running on
 December 3, 2007.  You can continue to access your Flyers Pro reports
 and invoices through December 17, 2007 here:
http://www.facebook.com/flyers/

If you have any questions you can contact us here:
http://www.facebook.com/cs_forms/fshelp.php?page=59

Thanks,
The Facebook Team