Facebook Ads Less Broken

Posted on December 19th, 2007 in Facebook, Retards

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Lets start out with a few more gems from FB customer service:

Hi Nick,We are aware of the problem that you have described.
We have confirmed that your ad is being displayed on the site, but we
were not displaying the correct statistics.  We are actively working on
fixing this issue on our end.  We apologize for any inconvenience this
has caused.

Thanks for contacting Facebook,

Reece
Customer Operations Representative
Facebook

And this one:

For any given ad unit, we select the best ad to run based on the
cost per click or cost per thousand impressions and ad performance.
We have a process in place that will automatically calculate the
minimum price that the advertiser could pay and still have the
highest cost per click or CPM ad, and the advertiser will only be
billed that price. This price may be below the advertiser's maximum
cost per click or CPM. Because we lower the cost per click or CPM
on your behalf, we recommend that you enter your true maximum cost
per click or CPM when creating an ad. This will increase the
likelihood that you do not miss out on clicks or impressions that
you otherwise could have received.
Let us know if you have any further questions.

Thanks for contacting Facebook,

Rose
Customer Operations Representative
Facebook

Those are both in response to the same inquiry about why their system is totally borked and all the sudden making people pay 3 times what they did before for impressions. So now the real answer. Someone Nickycakes knows called facebook customer service about 10 times yesterday trying to get through to someone who could answer the question, and was given the run-around until he pretended to be some dude from Microsoft and yelled at them. They told him that their system was, in fact, completely borked, and they were fixing it. Lo and behold, last night the ads started going back to normal again. Granted the bids aren’t as low as they used to be, but they’re close.

Nickycakes also has a theory about what really happened, and it has nothing to do with the system being messed up on their end. Fulfilling their duty as a greedy ass company, they gradually raised the bid over the period of a couple days to test what the optimal rate would be to maximize profits. Now they’re dropping it back down to the point where they felt they were making the most money, and there it will probably stay. Time will tell, of course.