Digging Deep Into Your SEO Tool Box

14 December
8 Comments
by nickycakes

This is a guest post by Nicky’s friend Josh AKA Enigmabomb.  Nicky generally doesn’t do much SEO and certainly doesn’t post much about it, but many of the readers here do and should appreciate these tips.  Thanks for the post Josh.  Enjoy:

Firstly, I’d like to thank NickyCakes for letting me guest post on his blog. It’s not easy to hand over the reigns and let someone else write their words under your picture, even if it is you wearing battle horns.

I think that I’d be in good company if I said that SEO is about links: numerous, diverse, high quality, backlinks. It’s easy to get lost in the shuffle of links. I often equate it to being Sonic The Hedgehog. When you roll up in that little ball and start jamming through levels you inevitable miss a couple of rings. The same is true with SEO. In between social bookmarks and directories you may be missing links in your toolbox that you already have and that carry some nice authority. I’m going to outline a couple of place I found links, and where you can find them too.

1) YouTube.

Yes, I am aware that you can put links next to your videos and have people click on them, but that’s not what I’m talking about. If you’ve had even mild success with Youtube, your “Youtube Channel” probably has a lot of incoming links. Not to mention that the domain the link comes from is Youtube.com. Did I mention it’s DoFollow? Handy. Handy indeed.

2) Facebook Fan Pages.

If you can post to the wall you can get nofollow links from Facebook fan pages. Google indexes these pages. These are useful because as the pages grow, they grow with relevant people written content. Sure, it’s a no follow link, but it’s a nice one and it takes you two seconds to add. In addition, internet marketers are particularly guilty of being fans of a million things. It’s time they repaid all that free promotion you’ve been giving them.

3) Local Listings.

If you dabble in the local scene, you’ve inevitably had to deal with the likes of Yelp and Yahoo Local. However, not all of these sites have to be your enemies. For example, if you write a review of a restaurant on your blog, and tell UrbanSpoon about it, they’ll send you a back link from the page. This is handy if you’re looking to rank in a geographical area, or are in a food-entertainment-beverage-nightlife related niche. The links are human moderated, so don’t be a douche.

4) Twitter.

I know. This one was kind of low, slow, and over the plate but this is more important than ever. Now that Google is showing twitter results on their SERPs, complete with links to the profile and tweet, it’s more important than ever that you’ve got some relevant links on your Twitter page. I suspect in the next few weeks we’ll see some clever people scraping tweets from Google for important terms and aggregating them. Not to mention that if you manage to show a link in a relevant result, that’s like ranking #2 for it. Not too shabby.

5) Google Profiles.

You’ve probably seen that little advertisement from Google when you type your name in that says, “Are Josh A’Douche?” Well, if you took the time to click through and check out the service you’d know that you can get DoFollow links from your profile to some of your websites. Geez, one way DoFollow links from Google? Sounds like the stuff dreams are made of. For a good example, check out Matt Cutts’ profile– http://www.google.com/profiles/mattcutts

About Josh: Josh is a Phoenix SEO who likes to write, eat sushi, and party. You can see him speak at Affiliate Summit West in January 2010.

Subscribe to Nickycakes Subscribe by Email Follow Nickycakes on Twitter

Peanut Gallery

8 Comments

Reply

Add a new comment