Thank You PPC Summit
Several weeks ago, Nickycakes stumbled the website for PPC Summit. Reading that they were having one of their events in Boston (home of Nicky) a few weeks later, the Cakes emailed them on a whim requesting a press pass. They responded pretty quick saying they’d be happy to have him.
First a little [...]
Going to PPC Summit on Monday
PPC Summit is a conference about…you guessed it, PPC Marketing. They have about 6 of these things a year, and the general topics of discussion seem to be focused on making good campaigns in Adwords, YSM, and Adcenter. Since Nickycakes has been unable to get any good PPC info out of PPC Arbitrage Topspinner Destone, [...]
Read the RestGoogle to Change Adwords Display URL Policy
Word on the street is, Google is changing the display URL policy for Adwords on April 1st. This is most likely in response to the recent gaming of adsense by a few individuals who are able to completely dominate the entire page of adwords ads with nearly identical ads.
The supposed changes are as follows:
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Read the RestImproving Yahoo Quality Index
If you have done any advertising with Yahoo Search Marketing (Yahoo’s version of Google Adwords) then you have probably seen the Quality Index bar in your adgroups. Users familiar with Google Adwords Quality Score generally see this and think that the two are alike. Well, for the most part, they aren’t.
Google Adwords quality [...]
